Category Archives: Luxe News

Growing Luxe

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When Craig and I started building Luxe in 2013, we began with a very simple premise: fixing a problem we both experienced every single day - parking in San Francisco. As we built the product and business we knew we were onto something, but nothing could have prepared us for the incredible growth, engagement and excitement we’ve seen in the last year and a half.

A few metrics from just the last 180 days spell this out:

  • 90% month over month increase in new customer sign ups
  • 97% month over month increase in parking requests
  • 2x week: average number of parks by our customer base in SF & LA

We’re excited to share several major updates:

  1. Android’s finally here!
    We appreciate the patience from our Android community as our team built you the best app possible - including Google Wallet integration and several new features that make the most of the Android platform. You can download it here.
  2. Boston, Chicago & Seattle: we’re on our way
    Luxe is going national. We’ve heard from many of you in other cities and you’ve made it clear that you want Luxe. Next up will be Chicago, Boston and Seattle, who will all have a new way to park by the end of April. Sign up for the Luxe waitlist in Boston, Chicago or Seattle and we’ll make sure you’re among the first to park.
  3. Funding and growing the Luxe team
    Finally, we’ve raised a $20M Series A from Venrock, Redpoint, Lightspeed Venture Partners, Data Collective and BoxGroup as well as angel investors Dave Morin, Mark & Ali Pincus, Gary Vaynerchuk, Gil Penchina, Rick Marini, Fritz Lanman and Jason Kilar. This funding will help us bring Luxe to even more cities this year, as well as continue to build out our team with great engineers, operators, designers and product leads that are driven to put technology to work in solving real problems. And on that note, we’re thrilled to welcome Ro Choy to Luxe as our Chief Business Officer this month.

Going from an idea, to having a dedicated team of 30+ (currently hiring more!) building a technology platform that solves one of the worst pain points of city living in such a short time has been incredible and humbling. We can’t wait to bring Luxe to more people and we’re thankful to all of our customers.

Happy Parking,
Curtis

P.S. We have an infographic below that shows our progress so far, enjoy!

Luxe-Infographic@640

LA, We’ve Got Your Spot

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The best part about what we do here at Luxe is hearing feedback from our community. Every day we hear stories about how Luxe is making life easier — helping people make it to meetings on time, saving money and perhaps best of all, spending more time doing what they love. Little things like like getting back early to their kids, arriving to their dinner without circling the block or simply having an extra 15 minutes to grab a coffee before the work day begins all add up.

We’re heartened that just three weeks after launching, Luxe is quickly becoming a habit here in San Francisco. In that short time, over two thirds of our first time customers have parked again with Luxe, and over 30 percent of them use our additional services, like filling up the tank and getting a car washed - saving even more of their time.

That’s why we’re excited to bring Luxe to a city that needs a parking solution just as much, if not more, than San Francisco. We’re announcing today that Luxe LA will be available next month.

Why LA next? Known best for its traffic, parking in LA is not for the faint of heart. With a total of four million daily commuters, a whopping three million of them drive - and the amount of parking tickets in 2012 — $153M — gives you a hint of the pain LA residents face when it comes to parking.

Luxe LA will change all that. We’ll begin with two of the city’s toughest areas to park, Venice and Santa Monica. We’ll be rolling service out to LA residents and kicking off partnerships with local businesses and building our on-demand valet fleet over the next several weeks. You can sign up here to be one of the first ones to park Luxe LA - the first in will get a free park.

Happy parking, soon in LA!

Meet Luxe: The new way to park.

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18 months ago, we began working on a problem every major city in the U.S. shares: parking. Here in San Francisco, the numbers illustrate the issue well - last year alone, 70,000 cars were towed; the median price to park in a city lot reached $29 (that’s nearly $400/month), 30 percent of traffic was caused by parking, and perhaps worst of all, the average time it took to park was 27 minutes. But none of us that live or work here in SF need those stats to understand the problem — just try to drive downtown from the peninsula and find parking on a Giants game day, or attempt to find a spot in time for your dinner reservation in the Mission on a Friday night. At best it’s brutal, at worst it’s impossible.

Well, it was impossible, but not anymore! Our team is excited to introduce you to Luxe, a new way to park — quickly, conveniently, and affordably. Luxe changes absolutely everything about parking, beginning with one simple innovation: we do the parking for you.

Simply download our free iPhone app to join our quickly moving waitlist, tell us where you’re headed in San Francisco and one of our pre-screened trained valets will meet you there the moment you arrive, grab the keys, and park your car in one of our secured lots. You head off to work, an appointment, or dinner, on time and relaxed. We’ll even fuel up your tank or get you a car wash while your car is with Luxe. Once you’re ready to go, we’ll bring your car to you, even if you’re in a different neighborhood. All of this for a max of $15 a day and $5/hour.
We’re also excited to be partnering with three amazing San Francisco restaurants, AQ, Stones Throw, and Alta CA who will be offering their customers the ability to bypass the Luxe wait list and get a complimentary first park with Luxe.

We are grateful to our investors, Redpoint Ventures, Google Ventures, Sherpa Ventures, Lightspeed Venture Partners, Upfront Ventures, Foundation Capital, BoxGroup, Slow Ventures, Data Collective, Eniac Ventures, Rothenberg Ventures, as well as others, who have given us the support we needed as we’ve developed our core technology, grown our team of veterans from Google, Zynga, Tesla, Yahoo!, and Groupon, and recruited the city’s best and brightest valets to serve our customers. We’re at the very beginning of a new adventure in transforming parking from a necessary nightmare to a delightful part of city life, and we can’t wait to help more people get to the good part of their days faster - and of course bring Luxe’s on demand parking service to more cities.

Happy parking,

Curtis Lee

Luxe CEO

@curtislee